Tom JohnsonIn The Air Tonight, Tomorrow, Forever…Over the course of the pandemic, almost all of us have learnt something about respiratory illnesses, vaccines and public health.Jan 10, 2022Jan 10, 2022
Tom JohnsonWinter is coming: the changing consumer moodAutumn has arrived, bringing with it colder days, darker evenings and — less predictably — a change in the consumer mood.Oct 29, 2021Oct 29, 2021
Tom JohnsonEthical Consumers: Shades of GreenStop thinking of consumers as either green or not green. Consumers are different shades of green — the important thing is to distinguish…Sep 20, 2021Sep 20, 2021
Tom JohnsonWhy aren’t we more relaxed?At the time of writing, more than 30m people in the UK have received both doses of their Covid-19 vaccine. A further 12m have received at…Jun 18, 2021Jun 18, 2021
Tom JohnsonCommunity NoticeA year ago I added this very silly sign to our local free tennis courts. A month later it featured in a column in the Daily Mail and a day…Jun 7, 2021Jun 7, 2021
Tom JohnsonTesco, Burger King, Ebay and the rise of the Collectivist BrandWe really are all in this together.May 12, 2021May 12, 2021
Tom JohnsonAfter the Super League: Legacy Fans go GlobalAt its heart — whether you think it the most detestable invention since New Coke or a necessary adaption of a tired format — the now…Apr 28, 2021Apr 28, 2021
Tom JohnsonArt in the age of non-fungible reproductionEveryone is talking about Non-Fungible Tokens (NFTs), and often what they say isn’t very nice.Apr 14, 2021Apr 14, 2021
Tom JohnsonGlastonbury enters the Fourth PlaceGlastonbury 2021 is yet another casualty of Covid-19.Apr 9, 2021Apr 9, 2021