Tom Johnson – Medium

Tom Johnson

In The Air Tonight, Tomorrow, Forever…

Over the course of the pandemic, almost all of us have learnt something about respiratory illnesses, vaccines and public health.

3 min readJan 10, 2022

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In The Air Tonight, Tomorrow, Forever…

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Tom Johnson

Winter is coming: the changing consumer mood

Autumn has arrived, bringing with it colder days, darker evenings and — less predictably — a change in the consumer mood.

4 min readOct 29, 2021

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Winter is coming: the changing consumer mood

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Tom Johnson

Ethical Consumers: Shades of Green

Stop thinking of consumers as either green or not green. Consumers are different shades of green — the important thing is to distinguish…

4 min readSep 20, 2021

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Ethical Consumers: Shades of Green

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Tom Johnson

Why aren’t we more relaxed?

At the time of writing, more than 30m people in the UK have received both doses of their Covid-19 vaccine. A further 12m have received at…

4 min readJun 18, 2021

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Why aren’t we more relaxed?

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Tom Johnson

Community Notice

A year ago I added this very silly sign to our local free tennis courts. A month later it featured in a column in the Daily Mail and a day…

7 min readJun 7, 2021

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Community Notice

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Tom Johnson

Tesco, Burger King, Ebay and the rise of the Collectivist Brand

We really are all in this together.

4 min readMay 12, 2021

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Tom Johnson

After the Super League: Legacy Fans go Global

At its heart — whether you think it the most detestable invention since New Coke or a necessary adaption of a tired format — the now…

4 min readApr 28, 2021

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After the Super League: Legacy Fans go Global

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Tom Johnson

Art in the age of non-fungible reproduction

Everyone is talking about Non-Fungible Tokens (NFTs), and often what they say isn’t very nice.

4 min readApr 14, 2021

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Art in the age of non-fungible reproduction

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Tom Johnson

Glastonbury enters the Fourth Place

Glastonbury 2021 is yet another casualty of Covid-19.

3 min readApr 9, 2021

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Glastonbury enters the Fourth Place

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Tom Johnson

Tom Johnson

Tom Johnson is managing director of Trajectory, a strategic foresight consultancy that specialises in monitoring and forecasting social and consumer trends

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